New Era, the official on-field headwear of the National Football League, is teaming up with the NFL to launch the Back to Football Photo Day contest. So what this means is that Lions fans will now have the chance to join the ranks of Calvin Johnson to also become THE face of the Lions.
The contest, which is live at www.speakwithyourcap.com or through New Era’s Facebook page (https://www.facebook.com/neweracaps?fref=ts) will require Lions faithfuls to submit photos of themselves showcasing how you personally “speak with your cap.” Whether you wear your cap sideways, backwards or flexed at the brim, show how you are bringing your own style to the game.
32 fans (1 per team) will ultimately be chosen and win a complimentary trip to New York City for two. The winners will enjoy a four-day VIP experience and will be professionally styled in their favorite team’s looks for a New Era photo shoot that may be used for a year-long advertisement and promotional campaign.